One of the cornerstone beliefs at RealDirect is creating efficiency in the real estate process through the smart use of technology. That’s why we’ve built a listing management dashboard that allows users to edit and update their listings, view stats, offer available showing appointments, set open houses and get helpful suggestions at any time. It’s also how we manage to accomplish an incredible amount of marketing outreach for each of our real estate listings within the first 24 hours of publication. (more…)
Archive for the ‘Marketing Your Home’ Category
April showers bring May flowers, but March prep work brings springtime home sales. Though it may seem too cold to be thinking about the spring real estate market, taking steps to prepare your home now will help you avoid the stress of a last minute rush to get ready. If you want to be in good shape when the weather starts to warm up, use these top 10 tips to prepare your home for sale in the spring.
1. Clean & Declutter
Make your move easier by beginning the packing process now. Clear out all clutter and remove items you don’t regularly use. Donate items that haven’t been used in the last twelve months, throw away items that are broken or damaged, shred and dispose of paperwork that is no longer needed, and move bulky pieces of furniture, holiday decor, out of season clothing and any other items you don’t need into a storage facility.
When you clean, pay attention to small details. Wash windows, dust blinds, launder curtains, dust baseboards, clean appliances, and straighten up the contents of your closets. Apartment Therapy has some great plans for getting your home clean and keeping it that way in less than an hour a day. (more…)
There are many things to do before you sell your home that will maximize the perceived value of your home. Today’s housing market is intensely competitive and anything you can do to make your home appear neat, inviting and well maintained can give you an edge in a crowded field.
Important Things To Do Before You Sell Your Home
Although it seems daunting, you can get your home ready for sale if you stay organized and focused. Concentrate on your goal—to help the house you love to look its best. Here is a basic checklist of 10 things to do before you sell your home:
Pest free? Get your home professionally inspected for termites and other pests and once any are removed, get rid of any evidence of having had them. Having a recent inspection certification in hand will give prospective buyers solid piece of mind that there are no creepy-crawlies hiding in the woodwork.
First impressions. The first things buyers will see when they walk up to your home are the landscaping and exterior features of your house. Make sure the yard and shrubs are neatly trimmed—plant fresh flowers in existing beds. Paint or power-wash the exterior of your home if years of weather have taken their toll. Make any repairs to gutters, trim or windows as needed. And apartment dwellers should make sure all common areas are neat and clean as well, so clear out those strollers and bikes from the hallway. (more…)
In addition to the multiple steps taken by RealDirect to market your real estate listing (REBNY, NYTimes, Streeteasy just to name a few) thanks to the proliferation of social connectivity tools on the web, there are also several ways you can increase your listing’s visibility for no cost other than a small investment of time. You may already use some of these social networking platforms and have familiarity with others. Some of them you might not have heard of. But all of them can help to drive more eyeballs to your property listing. The bulk of social sites that are useful for marketing real estate can be broken down into three categories: networking, bookmarking and location-based. Each category serves a different purpose, and there are multiple platforms within each category. The more you use social media tools for marketing your listing, the greater your potential reach.
E-mail: Quickly send your listing to everyone in your address book via e-mail. Ask them to pass along to anyone who might be interested. (more…)
Learning how to show your home is an important skill, even if you’re not selling your home yourself. There may be times when the realtor can’t make a showing or when potential buyers show up unexpectedly. When selling your home, the ability to show your home yourself may mean a quick sale.
How To Show Your Home Successfully
When it comes time to show your home, you should take a deep breath and remember that your ultimate goal is to present a product that will appeal to prospective buyers. By the time you show your home, you should have enough emotional distance to treat a showing as the selling opportunity it is. The following tips will help you be prepared when it comes time to show your home:
Do your own walk through. Before your first showing, walk through your home with fresh eyes. Start at the front door and walk through every room of your house looking for clutter, dark areas or things that should be repaired or spruced up. If you have a video camera, film the walkthrough and play it back—sometimes the camera will pick up things you missed. (more…)
Understanding how to hold an open house can add a powerful tool to the marketing of your home. An open house provides and opportunity for prospective buyers to view your home in a low-pressure atmosphere. Less pressure might help buyers look on your house more favorably as they make a purchasing decision.
Get Ready To Hold An Open House
It pays to be prepared. Before you hold an open house, make sure your home is in the best possible condition to be viewed by potential buyers. Deep clean every room in the house—hire professionals if the job seem too daunting. Make sure all cosmetic repairs are made to both the inside and outside of your home. Take a look at your home from the curb or hallway—maybe painting your door or planting a few blooming plants would increase your home’s curb appeal.
Setting the stage. Consider staging your home for maximum impact when you hold an open house. Staging involves clearing each room of clutter and extra furniture to create a spacious atmosphere that highlights the features of each room. If you don’t have an interior decorator’s touch, you may want to hire a professional staging consultant. (more…)
In today’s wired society, driving traffic to your real estate web listing can be the largest determiner of your home’s selling success. According to recent studies, as many as 9 out of 10 buyers use the internet as a way to find homes for sale. Understanding how to get traffic to your real estate web listing means learning how to cast a wide net.
Getting Traffic For Your Real Estate Web Listing
A complete listing. First, make sure that your real estate web listing has enough detail to make a compelling pitch. Does it speak to a targeted audience like young families or empty nesters? Does it list important information like number of bedrooms and bathrooms? Has it been edited for grammar and spelling? Make sure that the traffic that comes to your real estate web listing will stay once they get there!
Get optimized. Internet search engines prioritize entries through keywords. You can generate traffic for your real estate web listing by repeating keywords that will appeal to your audience. For instance, if you think your home will appeal to families, be sure to use terms like “family room” and the names of nearby schools. (more…)